High-end CGI and Interactive sales tool for Edition - Centenary Tower

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Architectural Visualisation, CGI & Marketing Content for Birmingham’s Tallest Residential Tower
Our Studio is a UK-based architectural visualisation studio specialising in high-end CGI, animation, and immersive marketing tools for residential developments. For Edition – Centenary Tower, we were commissioned to deliver a comprehensive visualisation package supporting the launch of Birmingham’s tallest residential building.
Developed by Court Collaboration and Select Property, Centenary Tower forms the second phase of the wider Edition scheme and introduces 432 luxury one and two-bedroom apartments to the Birmingham skyline. As a landmark high-rise development, the project required a visualisation approach capable of communicating both architectural ambition and lifestyle appeal to prospective buyers and investors.

Bringing a Landmark Residential Development to Market
Our Studio worked closely with the developer team to produce a suite of architectural visualisation assets designed to support the sales and marketing strategy from early launch through to buyer engagement.
Our scope included high-end interior and exterior CGI, enabling the design vision to be clearly communicated across all marketing channels. The imagery focused on accurately representing materiality, lighting, and spatial quality, ensuring that prospective purchasers could fully understand the experience of living within the development.
In addition to still imagery, we delivered launch animations that brought the tower to life through cinematic storytelling, helping to position Centenary Tower as a premium residential offering within Birmingham’s competitive property market.

Communicating Lifestyle Through Visualisation
With over 23,000 sq ft of amenity space, Edition required a strong emphasis on lifestyle-led visualisation. The development includes a wide range of shared facilities, from fitness suites, yoga and spin studios, and a climbing wall, to a rooftop outdoor gym terrace located on the 44th floor.
Further amenity spaces on the 45th floor include private dining areas, co-working environments, and leisure features such as a golf simulator and shuffleboard. Our architectural CGI was developed to capture both the design intent and the atmosphere of these spaces, supporting a clear and aspirational narrative for potential buyers.

Interactive Sales & Marketing Experience
To complement the CGI and animation work, Our Studio developed an interactive sales and marketing application designed to enhance buyer engagement. This included 360-degree panoramic tours, allowing users to explore apartments and amenity spaces in an immersive and intuitive way.
This digital approach to architectural visualisation enables developers to communicate complex schemes more effectively, particularly in off-plan sales environments where physical access is not yet possible.

Architectural Visualisation for High-Rise Residential Development
Projects such as Centenary Tower demonstrate the role of architectural visualisation in supporting the successful launch of large-scale residential schemes. By combining photorealistic CGI, animation, and interactive tools, Our Studio helps developers present their projects with clarity, confidence, and market impact.

Services delivered: Architectural Visualisation · Interior CGI · Exterior CGI · Animation · Interactive Sales Application

Client team: Court Collaboration · Select Property

Location
Birmingham: Architect
Weedon Architects | CRTKL: Developer
Sphere Group | Select Property