Interior CGI for Fettlers Market Hall

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Planning CGI & Architectural Visualisation for Major Town Centre Regeneration
Our Studio is a UK-based architectural visualisation studio specialising in planning CGI and photorealistic imagery for large-scale regeneration projects. For Fettlers Market in Wigan, we were commissioned to produce a suite of architectural CGI visuals to support one of Greater Manchester’s most ambitious town centre redevelopment schemes.
Led by Wigan Council in partnership with Cityheart and Galliford Try, the £135 million Fettlers development will transform the heart of Wigan into a vibrant mixed-use neighbourhood, combining retail, leisure, residential, and public realm.

Visualising a Complex Regeneration Masterplan
Fettlers is a multi-phase development that includes a 70,000 sq ft market hall and food court, alongside future phases delivering a hotel, cinema, leisure space, and more than 400 new homes. Communicating the scale and complexity of this regeneration required architectural visualisation that could clearly present both the design intent and the long-term vision for the town centre.
Our Studio developed high-quality CGI imagery to support stakeholder engagement, planning communication, and public consultation. The visuals were designed to illustrate how the scheme integrates traditional market activity with contemporary retail and hospitality, helping to convey a coherent and compelling narrative for the future of Wigan.

Supporting Design Communication and Public Engagement
Working alongside the wider consultant team, including Sheilabird and JM Architects, our planning CGI translated architectural proposals into accessible, easy-to-understand imagery.
Particular focus was placed on key public spaces such as Woodcock Square, as well as the internal market hall environment, ensuring that the relationship between built form, public realm, and user experience was clearly communicated.
This type of architectural visualisation is critical in regeneration projects, where multiple stakeholders—including planning officers, local authorities, investors, and the public—need to understand how a scheme will function in practice.

Architectural Visualisation for Town Centre Regeneration
The Fettlers project reflects a wider trend across the UK towards the regeneration of town centres through mixed-use, experience-led developments. Our Studio’s planning CGI helps developers and local authorities present these complex schemes with clarity, supporting informed decision-making and long-term investment confidence.
The development also draws on Wigan’s industrial heritage, with the name “Fettlers” referencing the act of repairing and improving—an approach reflected in the transformation of the town centre into a modern, flexible destination.

Delivering Clarity at Every Stage of Development
For projects of this scale, architectural visualisation plays a key role not only in communicating design, but in building confidence among stakeholders and the wider community. Our Studio’s CGI work for Fettlers supports this process by providing accurate, engaging imagery that underpins both planning submissions and future marketing activity.

Services delivered: Architectural Visualisation · Planning CGI · Regeneration Visuals

Project team: Wigan Council · Cityheart · Galliford Try · Sheilabird · JM Architects

Location
Wigan: Architect
JM Architects | Sheila Bird: Developer
Cityheart