Victoria Rd, North Acton

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Our Studio produced the CGIs that supported the successful planning approval from the Old Oak and Park Royal Development Corporation for a landmark 668-unit development in North Acton.

The 2,235 sqm site, currently occupied by a Holiday Inn Express, will be transformed as part of the wider North Acton Town Centre Cluster Masterplan, which aims to deliver a vibrant, high-density neighbourhood with enhanced urban character, responding to the growing need for high-quality Purpose-Built Student Accommodation and residential housing in the area.

This redevelopment will comprise two towers, a 31-storey PBSA building offering 609 student bedrooms, and a 17-storey BTR block delivering 59 residential units, including 35% affordable housing provision, 255 sqm of commercial and retail space, High-quality external amenity areas, and a car-free approach, with accessible bays only, supporting sustainable transport. Key landscape and amenity features include a podium courtyard and wildlife garden within the PBSA along with a rooftop terrace and play space within the BTR tower.

Sustainability is central to the project, targeting a 48.5% on-site carbon reduction, achieved through the use of air source heat pumps and integrated photovoltaic panels. The PBSA element is being delivered to a BREEAM Excellent standard and both towers are designed to exceed London Plan CO₂ reduction targets, with the flexibility to connect to the proposed Local Authority District Heat Network.

Enhanced public realm proposals respond directly to the emerging North Acton public realm strategy and allow for future integration with potential transport infrastructure upgrades. The development also aspires to achieve Secured by Design accreditation, reinforcing its commitment to creating a safe and resilient urban environment.

Location
Acton, London: Architect
SimpsonHaugh: Developer
Downing